Unloop’s bookkeeping services are exclusive to inventory businesses in the USA and Canada. Get started today.
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Our story

Michael Pignatelli, CPA (CEO, Unloop) began his career as a financial statement auditor and discovered Shopify, a company founded in the province he grew up in. Michael was stunned by the ability to run a 7-figure inventory business with a laptop from your living room, along with the freedom and flexibility that came with it.
Michael Pignatelli, CPA (CEO, Unloop) began his career as a financial statement auditor and discovered Shopify, a company founded in the province he grew up in. Michael was stunned by the ability to run a 7-figure inventory business with a laptop from your living room, along with the freedom and flexibility that came with it.
After leaving Deloitte Canada in Toronto, Michael landed a role as corporate controller of an Amazon FBA company. Having access to the company's financial reports and figures, he realized the mindblowing revenues that can grow when businesses get access to a marketplace with millions of potential buyers.

With this grand potential, Michael also saw an opportunity. Many founders were operating 7-figure businesses without reliable financial data. New and old sellers were shooting in the dark, not understanding key metrics like COGS, inventory, net income, and cash flow.

The latest ecommerce technology is outpacing traditional bookkeeping and accounting. As a result, owners are left with a skewed view of their business's financial performance and spend more time correcting mistakes instead of focusing on scaling their business.
Our story (1)

Then came the birth of

An opportunity for Amazon, Shopify, and multi-channel sellers to level up the way they run accounting and finance without breaking the bank.

Powered by technology and experts, Unloop provides an all-in-one customized solution for ecommerce founders to gain control over their finances and know what's going on in their business financially.

At Unloop, We Believe in…

Freedom

For our team and clients, we measure freedom in far more than money but also in time.

The state of the world reminds us every day of how precious our time is, and we aim to get more of it for ourselves and for our clients to spend on what matters.
laptop

Automation

Can accounting be automated? Not entirely. But having accounting experts use tech to provide you with an outstanding service is as good as having your accounting on autopilot.

You won't need to "hand hold" our firm. When you work with us, we plug in what's needed and get things running ASAP.

Speed

A lot of business decisions must be made at a blink. To make the right decisions as fast as possible, you need reliable information given to you immediately. Not next week, or even tomorrow.

Our team is responsive to your financial information needs, and we're invested in ensuring every speedy business decision you make is well-informed.

Going the Extra Mile

We like to give our clients more than they expect. Sure, we can make your books accurate and clean, but we also have extensive experience interpreting them.

Let's discover what story the numbers tell and use them to help you find financial opportunities you can capitalize on.

Doing What We Promise

We draft a game plan and stick to it until results show up. At the same time, we also understand that nothing is certain, and we're willing to regroup and change course if need be, as long as you're on board.

Passion

Our team can match the fire our clients bring, and working with them helps us fuel each other's passion for business while also sharpening each other's wits.

We are on a journey with our clients to achieve bigger dreams because helping them reach the next level also helps us reach our summit.

Freedom

Freedom for our team and clients. Money is great, but we really like time. The state of the world reminds us every day how precious our time is. Let’s spend more time investing in business, family, and fun.
laptop

Automation

Can accounting be automated? Not entirely. However, it’s no secret that we use tech to provide you with an outstanding service. You won’t need to “hand hold” our modern firm. Let’s turn advanced ecommerce accounting on autopilot.

Speed

Business decisions are made right now. Not tomorrow or next week. Our team is responsive and we don’t let things sit for very long.

Going the extra mile

From time to time, we like to show off to our clients. Sure we can make your books perfectly accurate, but it’s not enough. Let’s discover what story the numbers are telling, and use them to help you make better decisions.

Doing what we said we would

We make a game plan and stick to it. Sometimes things change along the way, but you’ll be notified well in advance.

Passion

Our team and clients have a fire within them to be part of something bigger, something greater. We are on a journey with our clients to bring them to the next level, and help them change the world.

We work with companies just like yours.

We work with companies just like yours.

Need more convincing?

Save $60-80k annually
Departmental bookkeeping
Unlimited discussion

Why our solution beats a full-time hire

We’re hyper-focused on inventory and eCommerce businesses and already handle full cycle accounting for businesses like yours. We prepare custom financial statements and analytics, onboarding is seamless.
We’re here for the long term. Partner with Unloop as you scale your business. Flight risk is no longer a thing.
Our plans typically save founders between $60,000 and $80,000 in accounting costs per year. The service pays for itself.
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Why our solution beats a full time hire

Departmental bookkeeping

We'll organize your P&L by channel and marketplace. Assess how your business is performing by region or sales channel. Your company is too big to look at your bank balance to assess performance.
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Departmental bookkeeping

Chat with your bookkeeper in Slack

With people and technology, anything is possible. Our team goes above and beyond to provide you a perfect set of monthly financials, and we're never late.
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Chat with your bookkeeper in Slack

Wall of love

Stop guessing

Know exactly where your ecommerce business stands financially.

Stop guessing

Know exactly where your ecommerce business stands financially.
Contact
+1 877 421 7270
Headquarters
228 Park Ave S #82849
New York, NY 10003
United States
7676 Woodbine Ave #2
Markham, ON L3R 2N2
Canada
Headquarters
228 Park Ave S #82849
New York, NY 10003
United States
7676 Woodbine Ave #2
Markham, ON L3R 2N2
Canada
About unloop

Unloop is the first and only accounting firm exclusively servicing ecommerce and inventory businesses in the US and Canada. With the power of people and technology, our team dives deep into COGS and inventory accounting. You are paired with a dedicated bookkeeping team that prepares accurate financial statements, financial forecasts, and can also pay bills or run payroll for you. Come tax time, everything is organized and ready to go, so you don't need to worry. Book a call with an ecommerce accountant today to learn more.

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