Our story

Michael Pignatelli, CPA (CEO, Unloop) began his career as a financial statement auditor and discovered Shopify, a company founded in the province he grew up in. Michael was stunned by the ability to run a 7-figure inventory business with a laptop from your living room, along with the freedom and flexibility that came with it.
Michael Pignatelli, CPA (CEO, Unloop) began his career as a financial statement auditor and discovered Shopify, a company founded in the province he grew up in. Michael was stunned by the ability to run a 7-figure inventory business with a laptop from your living room, along with the freedom and flexibility that came with it.
After leaving Deloitte Canada in Toronto, Michael became the corporate controller of an Amazon FBA company. He quickly realized that many founders were operating 7-figure businesses without reliable financial data. Sellers were shooting in the dark; not understanding key metrics like COGS, inventory, net income and cash flow. The issue was that traditional bookkeepers and accountants were not up to date with the latest technology in ecommerce. As a result, founders are stressing about their financial performance and wasting time doing accounting, when they need to focus on scaling their business.
Our story (1)

Then came the birth of

An opportunity for Amazon, Shopify, and multi-channel sellers to level up their finance department without breaking the bank. Powered by technology and people, Unloop provides an all-in-one customized solution for ecommerce founders to gain control over their finances, and know exactly what’s going on in their business, financially.

At Unloop we believe in

Freedom

Freedom for our team and clients. Money is great, but we really like time. The state of the world reminds us every day how precious our time is. Let’s spend more time investing in business, family, and fun.
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Automation

Can accounting be automated? Not entirely. However, it’s no secret that we use tech to provide you with an outstanding service. You won’t need to “hand hold” our modern firm. Let’s turn advanced ecommerce accounting on autopilot.

Speed

Business decisions are made right now. Not tomorrow or next week. Our team is responsive and we don’t let things sit for very long.

Going the extra mile

From time to time, we like to show off to our clients. Sure we can make your books perfectly accurate, but it’s not enough. Let’s discover what story the numbers are telling, and use them to help you make better decisions.

Doing what we promised

We make a game plan and stick to it. Sometimes things change along the way, but you’ll be notified well in advance.

Passion

Our team and clients have a fire within them to be part of something bigger, something greater. We are on a journey with our clients to bring them to the next level, and help them change the world.

We work with companies just like yours.

Need more convincing?

Save $60-80k annually
Departmental bookkeeping
Unlimited discussion

Why our solution beats a full-time hire

We’re hyper-focused on inventory and eCommerce businesses and already handle full cycle accounting for businesses like yours. We prepare custom financial statements and analytics, onboarding is seamless.
We’re here for the long term. Partner with Unloop as you scale your business. Flight risk is no longer a thing.
Our plans typically save founders between $60,000 and $80,000 in accounting costs per year. The service pays for itself.
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Why our solution beats a full time hire

Departmental bookkeeping

We'll organize your P&L by channel and marketplace. Assess how your business is performing by region or sales channel. Your company is too big to look at your bank balance to assess performance.
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Departmental bookkeeping

Chat with your bookkeeper in Slack

With people and technology, anything is possible. Our team goes above and beyond to provide you a perfect set of monthly financials, and we're never late.
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Chat with your bookkeeper in Slack

Our Process

We figure out what you need and then build you a custom package
STEP 1

Discovery Call

Book a zoom call on our website. We’ll learn about your business and determine what you need, across our services.
STEP 2

Pricing Call

We’ll propose 3 different ways to work together at 3 different price points. The price will depend on your unique accounting needs.
STEP 3

Onboarding

On your first day, we get you all set up, gain access to your technology, and start performing the agreed upon service.
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Success Stories

“I thought my accounting was under control. Unloop explained how COGS works and started preparing detailed reports”.
Daniel C.
CEO
“Before Unloop, my financials were just for compliance. Now I actually use them to make decisions”
FAHRA A.
ACCOUNT MANAGER
“I’ve been searching for a bookkeeper that can nail down my COGS. Unloop’s the first to get it right, thanks Mike and team.”
CHRIS L. 
FOUNDER

Stop guessing

Know exactly where your ecommerce business stands financially.
+1 877 421 7270
228 Park Ave S #82849
New York, NY 10003
United States
7676 Woodbine Ave #2
Markham, ON L3R 2N2
Canada
About unloop
Unloop is the first and only accounting firm exclusively servicing ecommerce and inventory businesses in the US and Canada. With the power of people and technology, our team dives deep into COGS and inventory accounting.. You are paired with a dedicated bookkeeping team that prepares accurate financial statements, financial forecasts, and can also pay bills or run payroll for you. Come tax time, everything is organized and ready to go, so you don't need to worry. Book a call with an ecommerce accountant today to learn more.
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