Our story

With a Bachelor of Commerce and an MBA, Shady Abboud (CEO, Unloop), has a robust background in financial management, honed through founding and selling two businesses. This experience provided him with a comprehensive understanding of how finance is integral to business success. Shady applies his extensive accounting skills to strategic planning, budgeting, and financial analysis. His unique perspective as both an entrepreneur and a financial leader enables him to effectively connect with business owners, helping them navigate their financial journeys with clarity and confidence.

With a Bachelor of Commerce and an MBA, Shady Abboud (CEO, Unloop), has a robust background in financial management, honed through founding and selling two businesses. This experience provided him with a comprehensive understanding of how finance is integral to business success. Shady applies his extensive accounting skills to strategic planning, budgeting, and financial analysis. His unique perspective as both an entrepreneur and a financial leader enables him to effectively connect with business owners, helping them navigate their financial journeys with clarity and confidence.

In the bustling world of e-commerce, where innovation is the norm and agility is key, Unloop emerged as a beacon for digital-first companies seeking specialized financial guidance. Our journey began with a simple yet profound realization: traditional accounting firms were not equipped to handle the unique challenges faced by e-commerce businesses. Recognizing this gap, we set out to create something different—an accounting firm exclusively dedicated to serving the needs of online sellers.

A Commitment to Partnership
At Unloop, we believe in building strong partnerships with our clients. We pair each business with a dedicated bookkeeping team that becomes an extension of their own operations. This personalized service ensures that every client receives the attention they deserve, with accurate financial statements and seamless payroll management.

The Power of Specialization
Our team quickly became experts in the intricacies of e-commerce accounting. We mastered the art of managing cost of goods sold (COGS) and inventory accounting—areas often overlooked by traditional firms. By focusing solely on e-commerce, we developed a deep understanding of platforms like Amazon, Shopify, and Etsy, enabling us to offer tailored solutions that drive growth and efficiency.

Driving Success Through Innovation
Our commitment to innovation doesn’t stop at technology. We continuously seek new ways to enhance our services, always keeping the needs of digital-first companies at the forefront. By staying ahead of industry trends and embracing change, we empower our clients to focus on what they do best—growing their businesses.

A New Path Forward
From day one, Unloop was designed with e-commerce at its core. We understood that these businesses operate in a fast-paced, ever-evolving environment where precision and speed are paramount. To address these needs, we focused on developing customized solutions tailored to the unique challenges of e-commerce businesses. By leveraging our deep industry expertise and innovative approaches, we streamline financial processes and provide clients with actionable insights, empowering them to make informed decisions and drive their business growth.

Join us as we continue to navigate the digital frontier, redefining what it means to be an accounting partner for e-commerce businesses. At Unloop, we’re not just accountants; we’re your allies in success.

Unloop is a pioneering accounting firm dedicated exclusively to serving e-commerce and inventory businesses across the United States and Canada. Our mission is to empower digital-first companies by providing specialized accounting and bookkeeping services tailored to the unique needs of the e-commerce sector.